Jewel Changi Airport is a Wondrous World unlike any other airport in the world.
Rather than introduce her functional features akin to conventional property advertisements, we took an emotive and charming approach in promoting Singapore's latest icon.
More than a year in the making, we worked with illustrators, animators, architects and horticulturists to recreate Jewel Changi Airport in 3D to tell the story of our First Visitors, positioning this new mega retail and lifestyle destination as a wondrous world.
- Watch the film below -
- Making of the film -
- Stills from the film -
- Print Campaign -
Beyond the brand positioning of Jewel Changi Airport as a Wondrous World and the brand film, we produced a series of key visuals to showcase the property in a unique manner. A layout where we juxtaposed the amazing activities you can do at Jewel Changi Airport, and why it is indeed a Wondrous World.
Credits:
Co-Chief Creative Officer: Melvyn Lim
Creative Director: Loo Yong Ping
Senior Art Director: Nico Tangara
Copywriter: Sie TzeJie
Animation: Chimney Group Singapore
Key visuals: Shooting Gallery Singapore
Music and Sound Design: Song Zu Singapore
Additional Pitch Credits: Xander Lee, Augustus Sung, Sridhar Gopalratnam, Simon Jenkins
Creative Director: Loo Yong Ping
Senior Art Director: Nico Tangara
Copywriter: Sie TzeJie
Animation: Chimney Group Singapore
Key visuals: Shooting Gallery Singapore
Music and Sound Design: Song Zu Singapore
Additional Pitch Credits: Xander Lee, Augustus Sung, Sridhar Gopalratnam, Simon Jenkins
